WW

WW

Redesign the WW Shop to embody a new brand, and build loyalty through personalization and wellness-focused content.

After a recent rebrand, WW (formerly Weight Watchers) emerged with a new mission of focusing not just on weight loss, but overall wellness. We were tasked with redesigning the eCommerce shop site to give members, as well as prospects, an inspiring, highly personalized shopping experience that would not only introduce them to new foods, but inspire them to lead healtheir lives through WW’s full range of wellness products.  

I served as pitch lead, client-facing UX Director and UX oversight, over the course of a 6+ month engagement (discovery, strategy, design, testing and build).

Full Case Study Coming Soon