Citibank

Citibank

Reimagine the digital investment process for high net-worth CitiBank customers.

As part of a larger initiative to reimagine their mobile banking experience, Citi needed a product that would allow high net worth CitiGold customers to open an IRA Brokerage account from their mobile device. My agency was contracted to work on-site as an embedded, agile team to ideate, execute, test, and ship product solutions that would help Citibank create the “bank of tomorrow”. 

I served as UX Lead & Product Designer for the Investment Account Opening Product Team the over the course of a 12+ month embedded onsite team. (discovery, strategy, design, build)

Full Case Study Coming Soon